About Sutherland Sports Management
At Sutherland Sports Management, we believe real value comes from real relationships. We’re a boutique agency built on trust, collaboration, and personal attention — offering tailored services in brand partnerships, media production, and event coordination.
We work closely with both athletes and brands to create authentic connections that drive lasting impact. Whether it’s securing aligned sponsorships, producing compelling content, or designing unforgettable events, our team is committed to helping clients grow — not just in their careers, but in their influence and legacy.
At SSM, you’re not just a client, you’re a partner. And we’re here to help you build meaningful partnerships, tell your story, and make every move count.
About Founder
Lokesh Sutherland founded this company with years of experience working with athletes from every level. Throughout this time, he built expertise on brand development and social media while at the same time developing a network of meaningful relationships. With a savvy-modern outlook on partnerships with expert-industry leaders providing insight to my team through every step, SSM wants to bring you into our family.
Meet Our Experts
Working with Sutherland Sports Management has been outstanding. Lokesh and his team handle all of our football program’s media and content creation — from organizing and executing Media Day to all of our in-season coverage. His professionalism, creativity, and work ethic consistently elevate our brand and help tell our team’s story the right way. He’s reliable, detail-oriented, and always goes above and beyond to deliver top-quality results.
