Boutique Sports Management — Est. New Jersey78 John Miller Way, Annex Unit 1033 Kearny, NJ 07032
Driving unparalleled attention on emerging athletes.
No account managers, no hand-offs — just one direct relationship. We build careers up close, through trust, collaboration, and results, one athlete and one family at a time.
01 — Capabilities
What we do
Six disciplines, one representative relationship — handled directly by people who know the athlete, not a rotating account team.
College Representation
Navigating recruitment, commitments, and the college process alongside athletes and their families, start to finish.Brand Partnerships
Connecting athletes with brands that actually fit who they are — on the field and off it.Media Production
Content and storytelling that builds an athlete’s presence with intention, not just volume.Event Coordination
Camps, showcases, and appearances planned and run end to end.Athlete Branding
Positioning each athlete’s personal brand deliberately, ahead of the moments that matter.Career Development
Long-term planning for the career — and the life — during and after competition.02 — About the Founder
Built from the inside of the game.
Before founding Sutherland Sports Management, Lokesh Sutherland spent five years with Seton Hall Men's Basketball — time that built a wide network of Division I coaches he now puts to work for the athletes SSM represents.
Alongside that, he's built a career in the media space, freelancing on productions for organizations including Nike EYBL and Made Hoops — the same production standards he now brings to SSM's own media clients.
03 — Focus
Where we play.
Our relationships run through recruiting circles, college coaching staffs, and the agents, executives, and brand reps who move the industry forward — built over years, not deal cycles.
College Coaching Networks
Athlete Outreach
Industry Contacts
04 — News
Latest news
05 — Who we are
“Built up close, not from a distance.”
Sutherland Sports Management is a boutique agency for athletes who are still being discovered. We don’t run a roster of hundreds — we run a small number of real relationships, built on trust, collaboration, and results that hold up over a full career. That means direct access to the person actually doing the work for you — no coordinators, no hand-offs. One relationship, built up close.
06 — Team
Who you’ll work with
Lokesh Sutherland
Ayir Asante
07 — Contact